MOTÖRHEAD’S RÖAD CREW BEER SECURES DEAL IN THE UK
The Motörhead branded brew called Röad Crew is due to hit the shelves of a major national supermarket chain in the UK. The 330ml beer, which was launched in December, will feature in 300 Morrisons supermarkets from this September.
This follows the brewers successful limited edition Röad Crew ‘gift tins’ which were sold by the supermarket giant for Father’s Day.
In addition the gift tins, which include a branded pint glass and bottle, will feature again in Morrisons on the run up to Christmas this year. Camerons currently have a supermarket listing in 19 Tesco stores in the North East of England.
Since its launch Camerons have seen distribution for the brand grow rapidly with the beer being exported, in both bottle and keg, to 19 countries.
Röad Crew has also featured on a variety of cask guest ale programmes with many of the major brewers and pub companies in the UK. Keg installs are continuing to grow with the beer pouring in pubs in London, Newcastle, Leeds, Cardiff, Sheffield and Brighton.
For more details visit Motorhead-beer.com.